Marketing information: January 2015

The following Quesnare template along with the instructions and information included in The Marketing Plan Business for Independent Inventors.

This is the marketing plan of.............................

I. MARKET ANALYSIS

A. Target Market - Who are the customers?

1. We will be selling primarily to (check all that apply):

Market Segment		Total Percent of Business
a. Private sector		%
b. Wholesalers		%
c. Retailers		%
d. Government		%
e. Other		%

2. We will be targeting customers by:

a. Product line
We will target specific lines.......................................

b. Geographic area? Which areas?............................

c. Sales? We will target sales of................................

d. Industry? Our target industry is...........................

e. Other?...................................................................

3. How much will our selected market spend on our type of product or service this coming year? $.............................................................................

B. Business Competition

1. Who are our business competitors?

NAME ...............................................................

ADDRESS ...............................................................

...............................................................

Years in business .....................................................

Market share ......................................................

Price/Strategy............................................................

Product/Service
Features.....................................................................

NAME .................................................................

ADDRESS.................................................................

.................................................................

Years in business......................................................

Market share............................................................

Price/Strategy..........................................................

Product/Service
Features.....................................................................

2. How competitive is the market?

High Competitive Market ____________________

Medium Competitive Market ____________________

Low Competitive Market ____________________

3. List below your strengths and weaknesses compared to your business competition (consider such areas as location, size of resources, reputation, services, personnel, etc.):

Strengths Weaknesses

1.________________________ 1._______________________

2.________________________ 2._______________________

3.________________________ 3._______________________

4.________________________ 4._______________________

C. Market Environment

1. The following are some important economic factors that will affect our product (such as country growth, industry health, economic trends, taxes, rising energy prices, etc.):

______________________________________________________

2. The following are some important legal factors that will affect our market:

_____________________________________________________

3. The following are some important government factors:

______________________________________________________

4. The following are other environmental factors that will affect our market, but over which we have no control:

______________________________________________________

II. PRODUCT OR SERVICE ANALYSIS

A. Description

1. Describe here what the product/service is and what it does:

______________________________________________________

B. Comparison

1. What advantages does our product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc.)?

______________________________________________________

2. What disadvantages does it have?

______________________________________________________

C. Some Considerations

1. Where will you get your materials and supplies?

______________________________________________________

2. List other considerations:

______________________________________________________

III. MARKETING STRATEGIES - MARKET MIX

A. Image

1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented, or highest quality, or convenience, or speed, or ...)?

______________________________________________________

B. Features

1. List the features we will emphasize:

a.___________________________________________________

b.___________________________________________________

c.___________________________________________________

C. Pricing

1. We will be using the following pricing strategy:

a. Markup on cost ____ What % markup? ______

b. Suggested price ____

c. Competitive ____

d. Below competition ____

e. Premium price ____

f. Other ____

2. Are our prices in line with our image?

YES___ NO___

3. Do our prices cover costs and leave a margin of profit?

YES___ NO___

D. Customer Services

1. List the customer services we provide:

a. ____________________________________________

b. ____________________________________________

c. ____________________________________________

2. These are our sales/credit terms:

a. _____________________________________________

b. _____________________________________________

c. _____________________________________________

3. The competition offers the following services:

a. ______________________________________________

b. ______________________________________________

c. ______________________________________________

E. Advertising/Promotion

1. These are the things we wish to say about the business:

______________________________________________________

2. We will use the following advertising/promotion sources:

1. Television ________
2. Radio ________
3. Direct mail ________
4. Personal contacts ________
5. Trade associations ________
6. Newspaper ________
7. Magazines ________
8. Yellow Pages ________
9. Billboard ________
10.Online Marketing___________
11.Other________________

3. The following are the reasons why we consider the media we have chosen to be the most effective:

_______________________________________________________

Marketing information

Sunday, January 18, 2015

Most important Quesnare marketing and business plan

1. Who are our business competitors?