Email marketing is the most-effective tool for reaching audiences in a personalized, one-to-one way.
Here’s why:
Paid ads, especially on high-performing channels like Facebook and AdWords, are becoming
increasingly expensive.
Consumers are
likely to ignore display ads
, making expensive ad buys inefficient.
Shoppers want information in the moment — delivered at key points in their buying journeys.
Over the last few years, shopping cart abandonment
has been on the rise
, which means
e-commerce giants need creative new ways to remind audiences to complete their purchases.
People
rely on their mobile devices
for up-to-date, on-demand information. Email marketing
messages go straight to subscriber mobile inboxes, which they are likely to check throughout
the day. It has become increasingly important to appeal to mobile users
given the rise
of mobile
Internet traffic and device adoption.
Email marketing is the most-effective tool for reaching audiences in a personalized, one-to-one way.
Here’s why:
Paid ads, especially on high-performing channels like Facebook and AdWords, are becoming
increasingly expensive.
Consumers are
likely to ignore display ads
, making expensive ad buys inefficient.
Shoppers want information in the moment — delivered at key points in their buying journeys.
Over the last few years, shopping cart abandonment
has been on the rise
, which means
e-commerce giants need creative new ways to remind audiences to complete their purchases.
People
rely on their mobile devices
for up-to-date, on-demand information. Email marketing
messages go straight to subscriber mobile in boxes, which they are likely to check throughout
the day. It has become increasingly important to appeal to mobile users
given the rise
of mobile
Internet traffic and device adoption.
